Charlie Villanueva's bosses say they are investigating an incident in which he tweeted at work.
Villanueva is a Milwaukee Buck and his workplace was a locker room during halftime when his team was tied, 41-41, with the Boston Celtics. His Twitter message said, "In da locker room, snuck to post with my twitt. We're playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up."
The Bucks went on to win and Villanueva went on to tweet, "By the way, lets just get the record straight, my halftime twitt had no interference with what goes on regularly during the locker room."
His coach must have disagreed. He soon posted, "Well guys, no
more halftime tweets for me -- I'll leave it at that, won't comment on
it any further. But I still got love for ya. Stay tune."
But Villanueva couldn;t really resists further comment: "About to take my
nap, but I'm looking for some answers here, what's the difference
between halftime twitting and halftime interview?" It's a fair
question.
While NBA coaches might be concerned about secrets being Tweeted out of the locker room, it is likely they are more concerned with players' heads being out of the game.
Rick Bommelje, 2009-2010 president of the International Listening Association, told me he knew of an executive who had asked his managers to refrain from texting and answering e-mails during meetings because it interfered with their listening. At the next meeting, one of those managers got busy on his crackberry, and the executive told him to leave.
Problem was solved. Managers came to the meetings with fewer distractions.
At my old newspaper, the Detroit Free Press, few editors were quick to pick up on Twitter. One was not, though, and I sometimes saw his posts go up while he was sitting in meetings. (Ironically, this was the year when the newspaper brought down Detroit's mayor with stories about his text messages, which showed he had lied in court.)
Eventually, the newspaper got Twitter fever. The editors trained, they opened Twitter accounts and they began using tags to tie their Tweets together.
As Twitter fever swept the newsroom, the early adopter Tweeted this: "Tweeting throughout a mtg, sitting next to editor, but this time it's encouraged. (I prefer guerilla tweeting tho :) )"
So, which culture listens better, the one in which basketball forwards and leaders Tweet during meetings, or the one in which they are told to put the cellphones down and listen to each other?