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Diversity in the Digital Age
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This is my last post from Journalism That Matters -- Silicon Valley.

The format of the conference, held at Yahoo! and Sunnyvale's Domain Hotel, allowed each participant to choose from an array of workshops that were determined by the participants -- but not until we got
there.

My intention was to learn about the future of journalism (and my career) and to see what skills I will be recruiting for in the very near future. I deliberately spent more time that I normally do with programmers and Web site architects and came to understand how important it will be for journalists to open up our thinking and our newsrooms to people who can help us create in so many ways.

I sat in on a session about mapping and other digital imagery, the open-source content management system Drupal and a lively session on mapping and gaming where people called up favorite sites on their laptops and then passed them around the circle.

But all was not new to me. For the last schedules slot of the day, I chose "Missing Voice: Ensuring diversity of voice in a multimedia world." The session was called by Teresa Puente of Columbia College in Chicago. She led it with her faculty colleague, Suzanne McBride.  Puente's  notes on the session are here.

So, a small but growing group started kicking around diversity and media.

Who has more to gain, communities of color, or the mainstream media?

Are the communities, out of frustration, finding their own voices anyway through ethnic media?

Can big media and growing communities collaborate in ways that benefit both?

What role do citizen journalists play?

Or schools?

It was an interesting exercise, but, really, what can a small group of people do in an hour or so? We had carved out w-a-a-a-y too big a subject for ourselves.

And then, one person quietly joined the circle.

She was Michelle Ferrier, digital content architect, columnist and a managing editor at the Daytona  Beach News-Journal.

Her paycheck comes from a big-media company. Everyday citizens join her in writing for the online community MyTopiaCafe.com.

We had sat across from each other at dinner the night before and, while I marveled at how neatly the different parts of her job fit together, it didn't hit me right away that she held one of the big answers I was looking for.

She was using her position in the newsroom to empower all kinds of communities in the Daytona Beach area -- and she was working with students at a consortium of four area college and universities to help students get online.

She said that when she wears her columnist hat, she tries to be "colorless" -- that is, she doesn't always write about her experiences as an African-American, but more often relates univeral experiences that she finds more universal like motherhood, commuting or getting by on our emerging multimedia world.

Ferrier personified one of the week's big lessons for me. We can travel thousands of miles and meet with hundreds of people to try to discern our path. Or, we can work with the journalism and technology close at hand and make a difference.

One person can make a difference. In Daytona Beach, I could see, one person does.

Ferrier's bio contains a favorite saying that would have seemed corny to me if I had read it before I met her. It is "Bloom where you're planted; Be the change you want to see in the world."

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