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MediaStorm at Missouri
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MediaStorm creator Brian Storm, returned to his old J-school at the University of Missouri at Columbia, and took the campus by -- no, I am not going to say that.Mediastorm

Let's just say he was water to a room full of students, thirsting for long-form, storytelling journalism in the digital future.

On its Facebook page, MediaStorm, founded in 2005, says its "principal aim is to usher in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media."

Storm has built a platform-agnostic company that builds substantive stories that attract audience and sponsors. He time shifts by looking for an aggregation of readers over time and not all at the launch. In fact, he often finds that viewership starts slow until buzz causes it to spike on the Web and it then settles in at a new, higher plateau.

Here are some of Storm's nuggets. They are not in chronological order:

"The place that I hope we're moving to is a far more collaborative place."

"There is no magic bullet."

This time in journalism "is like being at the beginning of the industrial revolution."

"Storytelling is not new. It's that the tools are so affordable."

"If you're a journalist and you're not doing a long-term project, you're cheating yourself."

"I would love to see newspapers stay connected to the high end ... we have to do what we're best at, which is telling important stories."

"The gatekeeper role of ABC and CBS is coming to a close."

"Every time yo break to a chapter (in a video), you're begging me to go to Facebook."

"I'm a big believer in if yo build it they will come."Storm

"It would make sense to have a business class inside the journalism school."

"I was at a photo service for a few years and I really missed publishing. Now I have a press (the Web)."

"The next hire we're goingto make is a composer because music is so important to what we do."

"I don't care if you watch it on an iPhone, but this is really cool to be here and do this with all of you in front of a 12-foot screen. This is a communal experience."

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